Peak into Dior’s first ‘beach club’ in Spain before its grand opening tonight, located at Plaza de Serrano 47 in central Madrid. This pop-up shop will be open to the public from June 20 to July 15.
Inspired by Dior’s summer couture with its iconic ‘toile de Jouy’ print, this wooden and terracotta pop-up transports visitors to the French Riviera right in Madrid’s Golden Mile.
Decorated with Dior’s signature jungle animals, the porch serves as an impromptu photo spot for visitors.
Inside, the journey begins with discovering the fragrances of La Collection Privée, featuring three limited editions in ‘toile de Jouy’: ‘Dior Riviera’ in Mediterranean green, ‘Eden Roc’ in sunny yellow, and floral ‘Jasmin des Anges’ in bright coral.
Following the fragrance experience, a makeup artist demonstrates how to use the sunny tones of the Dior Summer collection, inspired by the colors of the French Riviera. Next, the Skin Analyzer assesses hydration levels, and a beauty expert recommends personalized skincare treatments for optimal summer hydration.
The visit concludes with exploring the Dior Solar line, offering SPF 20, 30, and 50, after-sun self-tanner, and enhancing oil, all scented with exotic Monoi.
For those with extra time, Dior offers a lifestyle quiz to recommend a personalized summer routine, including beauty products, healthy drink recipes, and yoga poses, based on the recyclable ‘toile de Jouy’ fans.
The journey ends with a fun photo booth where visitors can choose the color of their photo frame in green, yellow, or coral ‘toile de Jouy’ prints.